Darwin Markdown Planner

Rule Based Markdown Management identifies the optimal frequency, timing, and depth of price reductions to insure the most profitable liquidation of merchandise, thereby maximizing revenues and margins. Article life cycle, reference turnover curves and system rules are the fundamentals of Darwin Markdown Management. All rules and logic in Darwin Markdown Management are focussed on fashion retail.

The most important characteristics of Darwin Markdown Management:

• Maximizing revenues and margins
• Most profitable liquidation of merchandise
• Optimal depth of price reductions
• Best frequency and timing
• Leads to a transparent, objective and consistent markdown process
• Markdown priority definitions to accept proposals